Build the full experiential roadmap for the World of Flight store opening, including brand identity, community partnerships, event programming, and cultural storytelling.

Philadelphia’s creative and athletic ecosystems offered fertile ground to position World of Flight as more than a retail hub, it could become a cultural anchor.

To win in Philly, a brand has to show up through action, not aesthetics. Community wants access, involvement, and reciprocity.

Activate the launch through a layered, city-wide approach that honored both brand legacy and Philly culture:

• OOH Marketing Campaign: Curated placements across key Philly neighborhoods to build anticipation, visibility, and hometown pride.

• Commercial Production: Supported creative and production flows for a Jordan commercial that introduced the store’s presence with cinematic, Philly-forward storytelling.

• Pre-Event Nonprofit Preview: Hosted a private opening experience in partnership with local organizations, including Fam Frequency and Jalen Hurts’ nonprofit, offering early access, giveaways, and intentional relationship-building.

• Block Party Launch: Produced a full-scale outdoor celebration featuring live art installations, local vendors, hometown celebrity appearances and performances, and an interactive gaming tent designed for both youth and sneaker culture aficionados.

This multi-pronged strategy connected Jordan Brand to Philly through story, service, and celebration, ensuring the store stepped into the city with authenticity and impact