WAATBP X DELTA
MOSH's award winning pitch for the WAATBP x DELTA Brief Competition was aimed to inspire meaningful connections through innovative strategies. By aligning with Delta’s mission, we focused on building communities and creating memorable experiences that resonate with both the brand and its audience, while driving engagement and elevating brand presence.
THE ONE CLUB FOR CREATIVITY
brief competition - Sept. 2024
-
Build Cultural Connections
Strengthen Delta’s cultural relevance by creating authentic experiences that resonate with Black Gen Z and Millennials. We aim to foster deeper brand loyalty through meaningful, multi-channel touchpoints.
-
Connecting Culture with Travel to Empower Authentic Experiences
Delta has the opportunity to deepen its connection with Black Gen Z and Millennial travelers by engaging them through meaningful, culturally relevant experiences beyond just transportation.
-
People Drive Culture, Brands Amplify It.
Culture is created by people, and brands like Delta have the power to amplify it. By tapping into the authentic needs and desires of Black Gen Z and Millennial travelers, Delta can enhance its role in shaping cultural conversations.
-
Reframe Delta’s Role
Position Delta not just as transportation, but as a co-creator of culturally immersive experiences. By offering spaces for self-expression and representation, Delta becomes a trusted partner in shaping how Black Gen Z and Millennials travel.
